Nice insights from Aresco

[yorost]

http://www.cbssports.com/collegebasketb ... mmissioner

...a few interesting spots, and the records issue certainly wasn't settled despite a direct question.

We'll have our football history with the teams in the league. ... When we made the Catholic settlement we had to divide intellectual property and we did it based on schools. For instance, if we had a series between Syracuse and UConn, we could use that. Georgetown and Syracuse, they could use that. In terms of how we'll do the records, we'll sit down and try to figure it out.

Again, given our druthers, we probably would've kept it. On the other hand, we had serious misgiving because we knew we needed a new brand, a new identity, a fresh start. And we wanted to build football in this conference. Football is very important to revenue down the road. It identifies you in a way. Basketball, we think we're pretty much there. But in football, we think we can really build. So, consequently, we thought, "Is the Big East brand really the best brand to build our football?" We needed a fresh start. And what finally clinched it was getting the kind of financial settlement we got, which was the vast majority of what was left behind,

Normally you would say, when someone breaks away, they're leaving. Why would they have claim to the name? Because of the agreement in place that allowed the Catholic 7 to leave as a group and have governance rights and rights to arbitrate the name down the road. It was a complicated situation. We had to negotiate every aspect of it, whether it was financial, whether it was Madison Square Garden, the office lease. It was part of one giant package. We had to be cognizant of the fact we were negotiating with each other; it was one conference. It was unprecedented. I could probably write three books on it.