Big 12 might sell 20% of itself for a billion $

[Omaha1]

What in the actual hell is going on?

Big 12 members are considering a first-of-its kind private equity investment to ensure the league's long-term financial and competitive security, multiple sources tell CBS Sports.

On the table is a possible cash infusion of $800 million to $1 billion from Luxembourg-based CVC Capital Partners in exchange for a 15% to 20% stake in the league, those sources said. A portion of the money would go directly to the 16 conference members, and the partnership would give the conference access to CVC's investment services and clients.

[Omaha1]

And the name rights of the actual league are up for sale:

Big 12 is in negotiations with Allstate as naming rights partner & a new name has emerged of "Allstate 12," sources tell @YahooSports.

[DudeAnon]

The female water polo players are about to make $$$

[ArmyVet]

Everything has a price. Dignity included.

[GoldenWarrior11]

When it only makes each school between $1.7 and $3.1 million (valued between $30 and $50 million per year) annually, eliminating your conference brand for a corporate sponsor's name with an attached number very much appears like an unwise investment. It sounds like they are retaining "12" despite now being at 16 members too.

[DeltaV]

And the name rights of the actual league are up for sale:

Big 12 is in negotiations with Allstate as naming rights partner & a new name has emerged of "Allstate 12," sources tell @YahooSports.

Please tell me that part is satire