Pardon my French American, but holy shit, that is one terrible logo. Every single graphic decision here is wrong: Slab serif with like 12 different strokes? Wrong. Star with one point sticking out? Wrong. Individual circular gradient for each letter? So f---ing wrong. Bigger view of another lock-up below (or after the jump).
-I feel sad for this conference.
-You forgot the post the AFTER image. :-/
-The devil, as they say, is in the details. /facepalm/
-As a Tulsa alum (a member of this new conference), this saddens me.
-I threw up in my mouth a little bit, there.
MUSeashells&Balloons wrote:Guys have to call out the American any shot I can, mostly because they think they are the evolution of the Big East. But they just got a terrible review of their new logo from a group of designers that comment on logos(No Creighton Review up yet). I thought this was worth sharing:Pardon my French American, but holy shit, that is one terrible logo. Every single graphic decision here is wrong: Slab serif with like 12 different strokes? Wrong. Star with one point sticking out? Wrong. Individual circular gradient for each letter? So f---ing wrong. Bigger view of another lock-up below (or after the jump).
http://www.underconsideration.com/brandnew/archives/american_athletic_conference.php#.Umss8JFXX0s
The comments are great here are some of my favorites I recommend checking out all of the comments:-I feel sad for this conference.
-You forgot the post the AFTER image. :-/
-The devil, as they say, is in the details. /facepalm/
-As a Tulsa alum (a member of this new conference), this saddens me.
-I threw up in my mouth a little bit, there.
So Glad we all got out of the mess that is the American. And the terrible leadership of Aresco.
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