The AAAAAAAC and Advanced Marketing (or Self-Kidding)

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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby MullinMayhem » Wed Aug 16, 2017 11:19 am

paulxu wrote:
MullinMayhem wrote:In football, Michigan will beat a team like Old Dominion 1000/1000 times


App State on the other hand...


Hah, I was going to say that but obviously that's a 1 in a million thing especially given the fact it was played at Michigan. In college football, there is almost zero parity. You have your Ohio State, Michigan, Bama, USC, FSU, Texas, Clemson, throw a few others in there....and then everyone else. The competitive gap between a BC and Alabama is just insane. That's why most scores featuring such match-ups end up being 42-3. In college hoops, you can be Florida Gulf Coast and knock off giants. That's why it's so much more fun and unpredictable. If Michigan played App. State another 1000 times, it would not shock anyone if they won all 1000. Outside of 10-15 elite programs in college football, no one has a chance of being in the playoff or winning it all. Look at Utah a few years ago...they were undefeated but not allowed to play against the huge programs. If you're a top 150 program in college hoops, anyone can beat anyone any given day. All it takes is 1 hot shooting team.
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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby Hall2012 » Wed Aug 16, 2017 12:45 pm

The big difference between basketball and football is that a big upset in football takes a total team effort (or total team meltdown). In basketball, just one really hot player can make a difference. You can be a heavy favorite on paper only to have some guy named Jamee Crockett come off the bench and hit everything he chucks in the general direction of the basket to beat you.
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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby Jet915 » Sat Aug 19, 2017 9:26 am

So funny....

Brett McMurphy
13 mins ·
The St. Petersburg Bowl has been renamed the Bad Boy Mowers Gasparilla Bowl, sources told me.
The game will remain at St. Petersburg's Tropicana Field but the bowl is removing the city’s name from the title and adding Gasparilla. That appears to be an attempt to make the bowl seem more regional for the Tampa Bay area since the annual Gasparilla Parade is held each year in Tampa.
Bad Boy Mowers has a multi-year naming rights deal with the bowl. This marks the bowl's fourth title sponsor in its nine seasons. The others: magicJack, Beef O’Brady’s and Bitcoin.
Bad Boy Mowers also recently become the naming rights sponsor for the Battle 4 Atlantis basketball tournament. The company also has had discussions about Nascar sponsorship, but ultimately wanted to get into the college football market.
This year’s game – on Dec. 21 – will feature teams from the American and Conference USA. An official news conference to announce the bowl’s new name is scheduled for Monday in St. Pete
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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby GoldenWarrior11 » Sat Aug 19, 2017 9:49 am

Just like we saw a market correction with the realignment phases in 2005 and 2013, we will eventually see another one that corrects the disparity within the P5. At some point, when the P5 unofficially or officially break away from the G5 in football, removing the ability for G5 teams to even play P5 teams, then we will see a pursuit by the elite programs to want to stop playing the lower programs (like Washington State, Kansas, Rutgers, Wake Forest, etc. - with the probability that even Baylor gets tossed in there as well). In that scenario, we will likely see the inability of programs like a Boston College, Vanderbilt, Purdue, etc. become simply unable to keep up with the costs of power power programs. You will have a national division with the likes of Alabama, Michigan, LSU, Florida, Texas, Florida State, Clemson, Oklahoma, Ohio State, etc., see more value in only playing each other (and becoming a true minor league to the NFL).

Bottom line, there will always be more programs to separate from - and there's only a true handful of schools that are untouchable.
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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby Xudash » Sat Aug 19, 2017 2:16 pm

gtmo,

Please edit/elaborate where needed:

Monetizing the Internet Content Space - key definitions:

CPM. The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).

BTW, CPM literally means cost per mille.

The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.

1,000,000 / 1,000 impressions = 1,000 units
1,000 units X $10 CPM = $10,000 total price

The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.

$10 CPM / 1000 impressions = $.01 per impression

Impressions. Impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page. The number of impressions of a particular advertisement is determined by the number of times the particular page is located and loaded.

Now for some actual viewership data (from the Indy Star):

TOP-RATED BIG EAST GAMES (2016)
(total viewers)
On FS1
235,000 Villanova-Butler, Jan. 10
219,000 Butler-Xavier, Jan. 2
211,000 Tennessee-Butler, Dec. 12
209,000 Iowa-Marquette, Nov. 19
177,000 Xavier-Providence, Jan. 26
177,000 UALR-DePaul, Dec. 12
On Fox
905,000 Providence-Villanova, Jan. 24
869,000 Syracuse-Georgetown, Dec. 5
640,000 Cincinnati-Xaiver, Dec. 12
549,000 Wichita State-Seton Hall, Dec. 19
Source: Fox
*****

Importantly, those are viewership data, not impressions, per se.

How does it work from here? You still need production platforms to produce the digital content (games). You still will want on-air personalities to add to the experience.

The source platform has to be easily FINDABLE - think FS1 versus Fox main channel.

Will this be BEDN powered by Fox? Something else?

Will they tweak the definition of "impressions" down the road?

I'm hopeful for us all in the Big East. The brand is growing, we're only about basketball, if you will, and we're in major population centers, which can only help and not necessarily hurt.

It would seem that I might be soiling myself daily beginning in about 5 years were I the AD of Wake Forest.

Key Addendum:

I didn't cover the idea of the BEDN charging for "per game viewing" or "season passes" all of which would seem key to survival if not a shot at thriving.
Last edited by Xudash on Sat Aug 19, 2017 4:56 pm, edited 1 time in total.
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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby DeltaV » Sat Aug 19, 2017 4:56 pm

GoldenWarrior11 wrote:Just like we saw a market correction with the realignment phases in 2005 and 2013, we will eventually see another one that corrects the disparity within the P5. At some point, when the P5 unofficially or officially break away from the G5 in football, removing the ability for G5 teams to even play P5 teams, then we will see a pursuit by the elite programs to want to stop playing the lower programs (like Washington State, Kansas, Rutgers, Wake Forest, etc. - with the probability that even Baylor gets tossed in there as well). In that scenario, we will likely see the inability of programs like a Boston College, Vanderbilt, Purdue, etc. become simply unable to keep up with the costs of power power programs. You will have a national division with the likes of Alabama, Michigan, LSU, Florida, Texas, Florida State, Clemson, Oklahoma, Ohio State, etc., see more value in only playing each other (and becoming a true minor league to the NFL).

Bottom line, there will always be more programs to separate from - and there's only a true handful of schools that are untouchable.


You know, for all the hate in the USA for European football leagues, but the national division you describe would be a perfect setup for 'relegation' style conferences. There are what, 65 'power conference' teams? Put 32 teams in the 'Premier' league, 8 team divisions, and the four division champions (teams play every team in their division, plus maybe one protected rival, two cross division games, and one or two warm ups against lower division teams) play for the national championship. Bottom team in each division gets relegated to the next lower league, which had the other 32 teams previously in the P5, in 4 8 team divisions. Each B league division winner gets promoted, and division loser gets sent down with the top half of the G5 teams, same set up.

Never happen, of course, but it would be fun and add tension to make all the games really matter.
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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby gtmoBlue » Sat Aug 19, 2017 8:27 pm

Great work XUDash, great work. Gives those who wondered how it might work insights to the formula/math as such.

You don't need any help - Great Job.
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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby MullinMayhem » Thu Aug 31, 2017 8:08 pm

UConn down 20-7 to...Holy Cross in football lmao! Still early but man did they hang themselves.
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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby FenwayFriar » Thu Aug 31, 2017 9:05 pm

MullinMayhem wrote:UConn down 20-7 to...Holy Cross in football lmao! Still early but man did they hang themselves.


Hate watching right now. This is great! And I actually like rooting for Holy Cross too. This is what UConn gets for trying to become a "football school." Friars rule New England now.
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Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)

Postby FenwayFriar » Thu Aug 31, 2017 10:08 pm

Well it was fun while it lasted. I stand by my statement.
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