Re: The AAAAAAAC and Advanced Marketing (or Self-Kidding)
Posted: Tue Jun 13, 2017 9:02 am
CrawfishBucket wrote:
Actually, the ACC could stake a claim to the Big East name... which is a peripheral part of this issue.
The reason they call it the New (or 'Present') Big East is because the 10 Charter members essentially created something new but bought the old logos from the lineal group.
That's what happened and there is nothing wrong with that.
Who's they? The official name of the conference is the Big East. Media refer to it as the Big East. People associated with the league, other leagues, and the NCAA refer to it as the Big East.
Some media initially added the "new" prefix immediately following the split to add clarity, because at the time - they realistically could have been referring to the Big East under either make up depending on if they were talking about the previous or following season. Nobody does that anymore. The only people who still insist on always prefacing it with the word "new" are those who attempt to do so in a derogatory fashion. It's no different than those who think they're being cute by calling it the "Big Least."
Yes, the Big East Conference is, from an official business perspective, a brand new entity created in 2013. However, from a basketball perspective, it's still the Big East. It still claims the history and records of the original conference, as does the AAC, and I believe both have a right to. The AAC does as it is the same legal entity as the original Big East and the Big East does as its current makeup is more in line with the original league. The Big East has 4 (5 if you give Nova a 1 year pass) founding members of Dave Gavitt's league to the AAC's 1. In fact, only 3 of the AAC's 14 members have ever played a basketball game under the Big East name.