The Holy Land of Hoops

Guys have to call out the American any shot I can, mostly because they think they are the evolution of the Big East. But they just got a terrible review of their new logo from a group of designers that comment on logos(No Creighton Review up yet). I thought this was worth sharing:

Pardon my French American, but holy shit, that is one terrible logo. Every single graphic decision here is wrong: Slab serif with like 12 different strokes? Wrong. Star with one point sticking out? Wrong. Individual circular gradient for each letter? So f---ing wrong. Bigger view of another lock-up below (or after the jump).

http://www.underconsideration.com/brandnew/archives/american_athletic_conference.php#.Umss8JFXX0s

The comments are great here are some of my favorites I recommend checking out all of the comments:

-I feel sad for this conference.
-You forgot the post the AFTER image. :-/
-The devil, as they say, is in the details. /facepalm/

-As a Tulsa alum (a member of this new conference), this saddens me.
-I threw up in my mouth a little bit, there.

So Glad we all got out of the mess that is the American. And the terrible leadership of Aresco.

MUSeashells&Balloons wrote:Guys have to call out the American any shot I can, mostly because they think they are the evolution of the Big East. But they just got a terrible review of their new logo from a group of designers that comment on logos(No Creighton Review up yet). I thought this was worth sharing:

Pardon my French American, but holy shit, that is one terrible logo. Every single graphic decision here is wrong: Slab serif with like 12 different strokes? Wrong. Star with one point sticking out? Wrong. Individual circular gradient for each letter? So f---ing wrong. Bigger view of another lock-up below (or after the jump).

http://www.underconsideration.com/brandnew/archives/american_athletic_conference.php#.Umss8JFXX0s

The comments are great here are some of my favorites I recommend checking out all of the comments:

-I feel sad for this conference.
-You forgot the post the AFTER image. :-/
-The devil, as they say, is in the details. /facepalm/

-As a Tulsa alum (a member of this new conference), this saddens me.
-I threw up in my mouth a little bit, there.

So Glad we all got out of the mess that is the American. And the terrible leadership of Aresco.

Sadly, the American is really just Conference USA plus UConn. UConn is really the most screwed school in all of the conference realignment shuffling. I'd be pissed if I were connected in any way with UConn.

The AAC is going to be pretty good this year with UL, Cincy, Uconn and Memphis, but will suck long term after Louisville leaves.