Every year, millions of dollars are distributed to 32 Division I conferences by the NCAA based on what teams get into the tournament and how far they advance. Last year it was $216 million.
The 2018 tournament brought in $844.3 million in television and marketing rights, the vast majority from a contract with CBS and Turner Sports to televise the games. That deal grows annually, its latest extension worth $8.8 billion over eight years, starting in 2024. From 1997-2018, the Big Ten Conference has been paid the most at $340 million.
Since massive realignment among college conference in 2012-2014, Power Five schools from the Atlantic Coast, Southeastern, Big Ten, Big 12 and Pac-12 have earned even more under the system of “units,” the term used by the NCAA to tally the performance payouts.
The Power Five conferences earned 47.5 percent of NCAA Tournament units from 2002-13. From 2014-18, those same conferences — which also rake in billions from media rights deals, conference networks and postseason football — earned 55.3 percent of NCAA Tournament units.
Some of that has come at the expense of the Big East, which was picked apart during realignment and reconfigured from 16 teams to 10. Still, with a 12-year, $500 million television contract with Fox and no major college football to support, the Big East is in much better shape than others outside the Power Five.
1.Big 12
2. Big Ten
3. SEC
4. Big East
5. ACC
6. American Athletic
7. Pac-12
There is no more money to be earned in this NCAA Tournament through the payout system, which stops once the Final Four is reached. The total payout will be spread over six years with the first payment in 2020 and subsequent payments likely to rise slightly each year, boosting conference earnings.
All 32 Division I conferences are guaranteed at least one unit each, then more money is doled out based on at-large bids and wins during the first two weeks of the tournament. The NCAA sets a value each year for units — $282,100 in 2020 — and distributes annual payouts based on results from the previous six tournaments.
• Big Ten - 21 units (worth at least $35.5 million)
• Atlantic Coast Conference - 20 units (worth at least $33.8 million)
• SEC - 19 units (worth at least $32.1 million)
• Big 12 - 13 units (worth at least $22 million)
• Pac-12 - 7 units (worth at least $11.8 million)
• American Athletic Conference - 7 units (worth at least $11.8 million) with four teams in the field and Houston reaching the Sweet 16.
The West Coast Conference and Big East each earned five units. Gonzaga accounted for four of the WCC’s units — worth at least $8.4 million. For most conferences, unit revenue is part of the equally shared distribution among its member schools. But Gonzaga has a deal with the WCC to keep a greater share of the units it earns.
DudeAnon wrote:Money always wins in the end. If Big East cant keep up $$$ with the p5 then we will be a 2nd tier conference. Some would say thats already the case having some of the best head coaches poached from the conference.
There really is very little we can do or control. Expansion is the only tool we have and I wish we would use it to add strong programs with potential to elevate the League. We should add Dayton and VCU now. Then leave the door open for UConn and tell wait on SLU.
Expanding doesnt guarantee success nor does not expanding. But personally I think those programs would elevate the brand as a hoops centric conference.
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